College athlete influencers confront security concerns

 Making TikTok videos for fun evolved into a serious moneymaking venture for Nebraska track athlete Jess Gardner, who is among the many social media stars in college sports.

A comical video of her teaching a football player how to pole vault has been viewed nearly 4 million times, though the majority of her self-described “girly girl” content features her lip-syncing or performing skits while dressed in her track uniform, sweat clothes or stylish outfits. Pretty common stuff for social media influencers.

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