Flocasts Announces Acquisition of MileSplit

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Austin, TX – Flocasts has announced the acquisition of the nation’s premier network for high school track and field and cross country, MileSplit. The partnership will allow both MileSplit and Flotrack to better promote the sport of the track and field. The two websites will continue to independently coexist, but will share both original content and resources to improve internal and external development.
“Merging MileSplit with Flotrack makes perfect sense because we complement each other in so many ways,” said Flocasts Co-Founder Mark Floreani. “MileSplit is the leader on the local high school level with an emphasis on results and rankings and Flotrack is pushing the envelope with original video content with a focus on national caliber athletes and events.”
MileSplit is the leading website for high school cross country and track and field. Hitting a new high mark of 30 million page views per month last spring, MileSplit is the largest high school athletics website in the world. Founded in 1997 by Jason Byrne, MileSplit sought to provide a high level of timely and comprehensive nationwide coverage for athletics for all levels of competition.
“We look forward to continuing the mission we started 15 years ago to grow the sport,” said MileSplit Founder and CEO Byrne. “By teaming up with Flotrack, we will be able to increase the investment and focus on the things we do well. Our two companies complement each other, which will allow us to accelerate our realization of those goals.”
While the two platforms have different audiences, the goal of the partnership is to create fans of track and field based on a grassroots movement.
“We have a unique opportunity to make millions of high school athletes and their immediate family members lifelong fans of professional track and field,” says CEO and Flocasts Co-Founder Martin Floreani. “We’re looking to bridge the gap between high school, college, and professional athletics.”
MileSplit is the only online publisher in the sport with the tools to provide a high level of timely and comprehensive nationwide coverage. Designed around powerful proprietary database software that unites all of the important aspects of covering the sport — results, rankings, articles, videos, photos, podcasts, statistics, etc., — Milesplit is able to provide an unprecedented depth of coverage on the state and national level.
Flotrack is a sports media outlet whose mission is to grow the sport, the athletes, events and the fans of running. Flotrack provides video content with the best minds in the sport – from athletes to coaches – to bring fans and enthusiasts an inside look at what it takes to be the best while creating a community centered around video. Flotrack’s coverage of track and field is unmatched and continues to push the industry standard.

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