IT was the biggest advertising campaign in track and field history. Heck, it was one of the biggest advertising campaigns in the history of sports. Over an innovative eight-month, $30 million ad campaign, Reebok groomed unknown decathletes Dan (O’Brien) and Dave (Johnson) into American sports heroes who would medal in…
ATLANTA – After winning his third world championship in the decathlon last summer, Dan O’Brien decided he could approach the future only by confronting the past. His next decathlon would be at the 1996 Olympic track and field trials in Atlanta. At the 1992 trials, O’Brien had failed to clear…
